Navier Machines
Navier Machines designs and develops reliable AI technologies bridging research and commercialization. The client requested that branding ( Logo) represent a larger goal of enabling everyone with revolutionary tech with a subtle hint of the technical aspects. A gradient of Deep blue color was used to portray the company's stability, depth, and wisdom. The logo originates from the symbol η (allegory to the N in Navier), which stands for the viscosity co-efficient, a defining parameter in fluid mechanics study. The logo's tail end captures the motion of the fluid (allegory to the M in Machines) as the company tries to master the machines working on air and water. Branding Elements: Logo, Business Cards, Office Stationery. Software used: Illustrator, Photoshop, InDesign.
Finer Things
'Finer Things' is a home & lifestyle brand that deals in Home Furnishings, Décor, Wall Art, and Furniture, including custom-made products and digital design services. Finer Things promotes sustainability, quality, and timeless design for their customers. The client required a simple logo that portrays a feeling of class and heritage and provokes creativity. The Logo was created with a combination of Serif and script font. The 'F' and 'T' represent office and dining tables. A classic grey color was used in the font to display timelessness and mystery. Branding Elements: Logo, Business Cards, Office Stationery, Package Design, Clock Designs. Software used: Illustrator, Photoshop, InDesign.
Astral Matter
Astral Matter is an online artist-based brand that enables clients interested in custom-designed everyday items. The brand mainly focuses on Zentangle art and design. In addition, the brand has a range of products like apparel, frames, cushion covers, Tote bags, etc. The logo displays the combination of two styles of art – the colorful nature of the universe and the dark astral (Astral Matter). Black background and orange glow logo with a mix of Zentangle and Mandala design create the emblem. Branding Elements: Logo, Business Cards, Office Stationery, Product Designs, Instagram mockups, Social media elements Software used: Illustrator, Amaziograph, Photoshop, InDesign.
Institute of Lung Care and Research
Institute of Lung Care and Research (ILCR) is a Hindusthan Educational and Charitable Trust (HECT) unit with both Out-Patient and In-Patient facilities for all Lung ailments. Due to the recent corporate restructuring of the old company, the client requested that the core of the old logo be maintained in the new one. Therefore, a complete brand refresh was incorporated in the new logo while keeping the main essence – a vector image of lungs in the palm of the hands. This was achieved by attuning the color scheme and changing the original font to a simple, clean font. Branding Elements: Logo, Business Cards, Office Stationery. Software used: Illustrator, Photoshop, InDesign.
Sports Med
SportsMedDr is a YouTube awareness channel. The online platform provides awareness on everything associated with sports & exercise, emphasizing sports medicine, sports science, and nutrition. The logo concept is to portray sportive elements along with the health profession. The logo design combines the stethoscope with four sports -- football, basketball, cricket, and tennis, as these are the platform's primary focus. Bold typography and a color combination of red and grey are used on the logo, indicating a sense of passion, safety, and reliability. Branding Elements: Logo, Business Cards, Office Stationery, Caps, Sports towel, Tote bag. Software used: Illustrator, Photoshop, InDesign.
Sprout
Sprout is a family start-up company specializing in premium quality virgin coconut oil. A detailed brand strategy was devised to appeal to the mass market. The logo is developed using a vibrant green color, portraying an accessible and easy brand. In addition, the green color symbolizes the organic quality of the product. The logo focuses on its 'O' symbol, which is a vector image of half coconut with a splash of coconut milk, as coconut milk is the only ingredient used to create the product. Branding Elements: Logo, Business Cards, Office Stationery, Packaging style, Labels. Software used: Illustrator, Photoshop, InDesign.
